Raw notes…

At the AWS Summit, Vogels just took the stage. The persentation contains much of what we saw at AWS Re:Invent.

Then: * 7 years ago, launched S3.

Now: * 33 major services * AWS Marketplace - Pre-packaged software (25 categories / 778 products) * 31 Price Reductions since 2006! (Benefits of economies of scale) * AWS Trusted Advisor - Saved customers $22M last year

Pace of innovation is the differentiator. 53 New Services announcements in Q1 2013.

Services: S3: 2T Objects; 1.1M peak reqs/sec EMR: 5.5M clusters launched since 5/10 DynamoDB: Now announcing Local Secondary Indexes.

DB always bottleneck in scaling.

Transformation: What Drives it? * Success of CC: Addresses uncertainty - on demand, only use when needed, pay only for what you use, leverage core competencies, turn fixed cost into variable.

• Trade capital expense for variable.

• Reduce TCO. 70% reduced over 5 years. (Foursquare 50% reduction in analytics costs.)

• Elasticity.

• Increase innovation by reducing the cost of failure. exp often / fail quickly.

• Stop spending money on Undifferentiated heavy lifting.

• Go global in minutes.

Russel - Bristol Myers Squib

• Created VPC / VPN connection from physical infra.
• Created custom java dash to control instances
• Custom AMIs

The impact of AWS on clinical trials and studies is significant.

who’s doing it

Insurance: large variable capacity requirments. Farmers, Climate Corp: Weather Insurance: 5k cores EMR, 10k models, 5T data points (once a month), 15x data growth last year

Financial Services: Regulatory / compliance / Sec Reqs.

Nasdaq OMX / FirstSouthwest

FinQloud - secure, industry only cloud that reduces tech burdens, aid in compliance, allows focus on revenue. It’s a wrapper around there data center and AWS via DirectConnect.

FirstSouthwest - pub/corp finance / brokerage. FinQloud User.

Media / Advertising: Revenue is below 1950’s level

• Race is on to monitze data… no kidding. :)

Manufacturing: GE

Built first commercial power grid in 1882.

Evolution of connectivity

Phase 1: People to people Phase 2: Assets to assets via AI (trillions of assets)

Innovation limited by speed… Crowd Driven Ecosytem for Evolutionary Design. (CEED)

Orchastrates distrbuted workflows; collaborative Federated env… first commercial use of GovCloud.

Gene Sequencing: illunia DNA sequencing… streams up to S3 for data analysis. BaseSpace (https://basespace.illumina.com/home/index)

1000 Genomes Project: 250TB available in S3

Hospitality: Customer Service

Four Seasons, Kempinski Hotelogix AirBNB

what’s next

Patterns for the furture… 70X the library of congress is collected on the first day of a baby’s life.

Big Data: Move to real time Deeper integrations veritical app analytics hadoop will become invisible

Mortar - aws startup winner oS framework Hadoop-as-a-service

1.8M in Seed 1000 Instances / $.5M/year

Connected Devices: data generators device / content are independent (device is window to cloud data) increase workforce mobility

Security and Privacy: readily avail encryption services VPC by Default ANNOUNCEMENT: RDS for Oracle - Transparent Data and native network encryption.

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Into to Opsworks

why use it? Simple - easy to use Productive - reduces error with conventions Flexibility - simplfies deploy Powerful - reduces cost / time automation Secure - fine grained permissions

Case study: EasyBib

• Info literacy company
• different envs (dev)

Higher Level Services: Beanstalk / Opsworks

DIY: Cloudformation / EC2

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Disaster Recovery in the Cloud

“The mind is not a vesel to be filled, but a fire to ignite.”

BC High A -> backup storage -> disaster recovery

Monastery and Indoctrination have correlaries.

Lessons from Montecassino: * Backup should be accessable * Backup should be scalable * Backup should be safe * Should work with DR policy * Someone should care about it

Case Study: Shaw Media Reach 20M+ canadians / week

1M files would lose 1 file every 100K years… eleven 9s of durability.

Test the god damn disaster recovery plan. “CloudFormer” to create Cloud Formation templates.

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Continuous Delivery with Opsworks